Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. Like millions of other websites, Sugar & Spice uses Google Analytics to collect data about visitors to the blog. This information is collected anonymously and all tracking activity falls inside the Google Analytics Terms of Service (TOS). From Google Analytics I can see
Where you came from (another website, social network, etc)
How long you spend on the site
What kind of device you’re browsing on
And a lot more besides.
All details are anonymous with no personally identifiable data collected. We use the statistics provided by Google Analytics for purposes like keeping track of the number of visitors to the website. Personal Data collected: Cookies and Usage Data.